Archive for the ‘Thought of the day’ Category
Why you need to use social media
Traditional marketing is not compatible with the social world. The social web is not just a different format; it is a completely different form of communication.
Best description of the difference I’ve seen so far between traditional, offline focussed marketing and the new online, conversation-oriented marketing from Thomas Baekdal. You should read the whole article and then start doing it. On a lighter note, if you printed Twitter….
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Thursday, January 21st, 2010
Tags: hints & tips, social media, Thought of the day
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Thought of the day
Your website and online strategy should be integrated into everything you do for maximum effect. Some things to consider:
- On hold music – reference your website to reinforce it’s presence customer’s minds.
- Office opening hours sign – do you mention your website is 24 hours?
- Sales process – do you ask customers if they use the internet and have email? Opportunity for promoting your site as a contact point and using email as a marketing or contact method.
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Monday, June 29th, 2009
Tags: hints & tips, Thought of the day, website
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