Posts Tagged ‘PPC’
Sposored links and search keywords – FSA and OFT guidance issued
The use of keywords for triggering sponsored adverts through search engines is subject to advertising rules say the FSA and OFT.
Popularity: 7% [?]
Tuesday, October 27th, 2009
An introduction to search marketing – part 4: combining natural search and pay per click into a successful online campaign
In the final article of “An introduction to search marketing” (part 2 and part 3), we look at how to combine natural search and paid search for maximum effect.
Popularity: 5% [?]
Wednesday, August 12th, 2009
An introduction to search marketing – Part 2: Natural search
As we saw in part 1 of “An introduction to search marketing”, natural search applies to the listings in search engine results pages (aka: SERPS) that appear based on their relevance to the terms the customer used. It’s also sometimes called organic search. Search Engine Optimisation is the method used to improve natural search rankings. How the relevancy of these sites was arrived at is based on either on-site and/or off-site elements. Read the rest of this entry »
Popularity: 4% [?]
Thursday, July 30th, 2009
An introduction to search marketing, natural search and pay per click
This is the first in a series of articles aimed at financial advisers and IFAs who are looking to learn more about search marketing, natural search, search engine optimisation (SEO) and Pay Per Click (PPC) advertising. It aims to cover the basics of search marketing and leave the novice reader better informed at the end. Who knows you could even want to run off and start your own pay per click campaign as a result! Don’t miss the follow-up articles, just subscribe to the newsfeed and it’ll keep you up-to-date.
Popularity: 3% [?]
Monday, July 27th, 2009