Posts Tagged ‘Search marketing’
Sposored links and search keywords – FSA and OFT guidance issued
The use of keywords for triggering sponsored adverts through search engines is subject to advertising rules say the FSA and OFT.
Popularity: 8% [?]
Tuesday, October 27th, 2009
Image alt attributes and search engine marketing – a note of caution
As discussed previously, using Read the rest of this entry »alt attributes in images can help with search engine marketing, specifically natural search rankings (see number 6 under on-site elements). But the cautionary tale comes in where you balance accessibility needs versus getting traffic volumes.
Popularity: 6% [?]
Friday, October 23rd, 2009
An introduction to search marketing – part 4: combining natural search and pay per click into a successful online campaign
In the final article of “An introduction to search marketing” (part 2 and part 3), we look at how to combine natural search and paid search for maximum effect.
Popularity: 5% [?]
Wednesday, August 12th, 2009
An introduction to search marketing – part 3: Pay Per Click
As we’ve already discovered in Part 1: An introduction to search marketing and the recent follow-on Part 2: natural search, search provides a powerful way of getting targeted customers to your website, almost for free. Now let’s look at the next stage of a successful search campaign: Pay Per Click (aka: PPC).
Popularity: 2% [?]
Monday, August 10th, 2009
An introduction to search marketing – Part 2: Natural search
As we saw in part 1 of “An introduction to search marketing”, natural search applies to the listings in search engine results pages (aka: SERPS) that appear based on their relevance to the terms the customer used. It’s also sometimes called organic search. Search Engine Optimisation is the method used to improve natural search rankings. How the relevancy of these sites was arrived at is based on either on-site and/or off-site elements. Read the rest of this entry »
Popularity: 4% [?]
Thursday, July 30th, 2009