Posts Tagged ‘Website design’

Yet more top UK financial adviser and IFA websites

The latest in our showcase series, feature in my opinion two of the very best website designs in financial services going. Read on to find our which ones!

Hot Air Balloon

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Popularity: 57% [?]

Tuesday, January 12th, 2010

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Posted in Showcase | 5 Comments »

New look and feel

Yes I’ve been tinkering again! Whilst the previous theme was excellent I was never overly happy with it, so I’ve decided on a re-vamp and gone for a very simple and clean theme that really make the content stand out!

Here’s a screenshot for posterity:

IFA Websites

Uploaded via Flickr

If you want to see what it looked like before, check out the Cutline theme.

Popularity: 7% [?]

Friday, January 8th, 2010

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Posted in Random | No Comments »

New tool from Google Labs to help you understand “the fold”

UPDATE: I found this which succinctly summarises things for you.

“The fold” is a “line” that gets drawn across the screen on your website by the bottom of the visitor’s browser. It relates to the physical fold you experience in printed newspapers and as the early web was seen as simply a translation across from printed media the name stuck.

Sadly some people believed (and still do) that users would not scroll past the fold and so did everything in their power to cram content “above the fold” to maximise exposure. What this approach failed to recognise was twofold (pun intended):

  1. Users scroll. That’s a fact.
  2. User operate on different screen sizes with browser viewports open in a myriad of different ways, thus meaning the fold was never the same.

Recently I found an interesting article from CX Partners on some user research into the fold: The myth of the page fold: evidence from user testing, which helps support the case that the fold isn’t a barrier. Also here’s another article from 2 years ago that helps by Blasting the Myth of the Fold from Boxes and Arrows.

To help with understanding how people might view your webpage and potentially to dispel the myth of the fold, enter Google Labs from stage left with their latest gizmo: Browsersize. This great little tool helps illustrate in a very visual way how much of your content will be seen by the user without scrolling. It’s based on probability not fact, but does give you a strong indicator when looking at the content and design of your homepage.

Browser Size

Uploaded via Flickr

Popularity: 15% [?]

Tuesday, January 5th, 2010

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Posted in Hints | No Comments »

What makes an effective IFA or financial adviser website? – part 2

This is part two of a small series that explores the best practice for financial adviser websites. You can see part one here.

Starfruit

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Popularity: 7% [?]

Friday, December 11th, 2009

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What makes an effective IFA or financial adviser website? – part 1

Some discussion on various forums has led to me outline some thoughts on what makes an effective website for an independent financial adviser. What will hopefully become clear very quickly is that it’s not all about the look of the site. This is part one of a small series that explores the best practice for financial adviser websites.

Starfruit

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Popularity: 10% [?]

Wednesday, November 25th, 2009

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Posted in Hints | 1 Comment »